Let's be real, the only reason you're ever on a restaurant's website is because you need to check the menu and MAYBE because you want to see the new, weird sandwich they've cooked up. Anything beyond that is an edge case, albeit an important edge case with business implications, but an edge case nonetheless. The Wendy's site gets an average of ~3 million users a month, so that's ~2.9 million people a month who just want to see what's on the menu. So, naturally, a redesign and creation of a multi-platform design system needed to revolve around making it as easy as possible to see what's on the menu.Check it out IRL ->
Special thanks to 90° Labs, Jess Elwood, Jeremy Cline, Bryan Allen, Michael Smith, and a lot of other people I'm definitely forgetting. Teamwork makes the dreamwork.